Jessica Lowe

Takeout Tonight was a digital campaign to help promote downtown restaurants during the height of the 2020 pandemic. Using fun taglines, graphics were created to help promote takeout and delivery options from local eateries.

Ten circles. Ten chairs. A hundred players. One giant game of musical chairs.

A set of posters, a social media suite, and signage were created for this epic iteration of the classic game musical chairs held in Miller Park in downtown Chattanooga.

The Downtown Chattanooga Alliance was created to help keep downtown clean and safe. Their ambassadors are available to help downtown visitors, while also completing special projects like graffiti removal, and landscaping.

For this project, a new logo was designed with letterforms that were evocative of city blocks and an approachable and highly visible color palette. Additionally, mock ups were created for truck wraps, uniforms, and receptacles that featured new brand elements.

This annual report mimics the style of a look book to artfully showcase the programs and projects River City Company spearheaded throughout the fiscal year. The print piece highlights events including the Placemaking Week party in Cooper’s Alley, Miller Park Animation, and the creation of the Business Improvement District in Chattanooga, TN.

This zine was created for a breakout session during Placemaking Week. It was developed in conjunction with local poet, Erika Roberts, and it details the history of Cooper’s Alley while sharing information about the sculpture, City Thread. Shape wise, the piece was designed to mimic the alley, while design elements pull inspiration from the site-specific art installation.

This trifold brochure leave-behind features information on the history of River City Company, while also detailing some of the programs and projects the downtown development non-profit has completed from its inception in 1985 to present day.

In collaboration with local poet, Erika Roberts, the Kindness Campaign concluded in an installation of love notes to Chattanooga in Cooper’s Alley. Efforts spanned a few weeks during which Valentine-style postcards were deposited around town on which participants could tout their favorite things about the city.

Various card designs were created for the project, in addition to social media content including a video that showcased the installation of cards.

This annual report uses an A, B, C format to highlight the year’s progress in a whimsical way. It features a mixture of hand-drawn elements and photographs to visually showcase River City’s 2018 accomplishments.

An informative map was created for the grand opening of Passageways, a public architecture exhibit in the form of large-scale and interactive art installations in downtown alleys. The map features information about each installation, while also showing users the most convenient walking route by which to experience all the installations.

Additional heat-sealed vinyl graphics were designed to accompany each installation. These served as signifiers of the artwork for passersby, while also detailing information about each piece and the artists who created them. A poster was also created to promote the opening party for Passageways.

This annual report features a laser cut cover and saddle-stitched binding to add visual interest. Duo-tone images create a cohesive and stylized feel throughout, while the piece highlights River City’s commitment to making downtown Chattanooga a place to “live, work, and play.”

The 2016 annual report included a poster in a belly band-style envelope, packaged to create intrigue surrounding its contents. One side of the poster is devoted to delivering information about the year’s progress while the other artfully displays the tagline “Building to $1 Billion,” to highlight investment in the revitalization of downtown Chattanooga.

These graphics were part of a Twitter campaign to generate excitement and school spirit during football season. They were also used as a recruitment tool by the UTC football coaches. 

Meet Happy Bulb and Grumpy Bulb! They are the mascots for local non-profit Empower Chattanooga and serve as the messengers of neighborhood empowerment and energy efficiency education.